Friday Fashion: Photog Alexi Lubomirski Works It For Numéro Tokyo

Rosie Huntington-Whiteley for Numéro Tokyo

If the goal of a fashion shoot is to showcase the model and what she's wearing, this editorial by Numéro Tokyo is a complete failure—but in a really good way, of course. I'm completely distracted by photographer Alexi Lubomirski as he leans, bends, shifts, and kneels to get the perfect shot. While models are usually subject to calls of "work it," I find myself saying the same to Alexi! The concept is simple yet fabulously executed. And the fashion's pretty fab, too!

Rosie Huntington-Whiteley for Numéro Tokyo

Rosie Huntington-Whiteley for Numéro Tokyo

Rosie Huntington-Whiteley for Numéro Tokyo

Images: Alexi Lubomirski, Numéro Tokyo